The Science of Science Communication

The Science of Science Communication

Presented by A/Prof Mark Quigley and Dr Jeremy Silver.

Science has the potential to assist in resolving many of the largest challenges facing contemporary society. However, relevant science is not always used to inform public opinion and decision-making. Is this because scientists do not communicate effectively to those who might seek to use their data and knowledge? Or because the general public and leaders choose to prioritise other inputs? In this talk we discussed our new research on science communication, including objective measures of how effectively scientists communicate and how science utility might influence our opinions of our political leaders. The scope of this talk ranged from science communication in the aftermath of natural disasters to quantitative analysis of how U.S. Presidents use science in their public messaging.